Higher Education
Applicants, students, faculty and leadership, on one campus assistant.
Explore Higher EducationMarketing Intelligence module
Turn every enquiry into a qualified lead.
Every enquiry from ads, the website and phone calls is captured, scored and followed up, and you can see which campaigns become enrolments.
In plain words
What Marketing Intelligence is, and what changes for you.
- What it is
- A system that collects every enquiry from ads, the website and calls, follows up, and shows which campaigns lead to enrolments.
- Who uses it
- Marketing, admissions and leadership.
- What changes for you
- No enquiry is forgotten, and you can see what your campaign spend actually produces.
The problem today
Enquiries arrive from ads, the website and phone calls, and many are never followed up. Leadership sees campaign spend and enrolments, but not the path between them.
One real conversation
The Director of Admissions, Monday morning
Illustrative example based on how Marketing Intelligence works in production. Names and figures are examples, not client data.
EASM OneIllustrative conversation- Director of Admissions: Which campaign brought the most completed applications this month?
- EASM: The Pharm-D open day campaign on Meta: 64 enquiries, 29 applications, 17 completed. It also had the lowest cost per completed application. (Source: Campaign data · Admissions CRM)
Capabilities
What Marketing Intelligence does, day to day.
What to expect
Every enquiry
captured, scored and followed up, from first click to enrolment
01
Captures and scores leads from ads, web and calls
Every enquiry lands in one place with a score and a source.
02
Follow-up sequences
WhatsApp, SMS and email follow-ups that stop when the applicant replies.
03
Campaign to enrolment reporting
See which campaigns produce enrolments, not just clicks.
04
Admissions funnel dashboard
Enquiry, application, documents, offer and enrolment in one view.
Inside the product
How the pieces connect.
Marketing Intelligence
One permitted journey from acquisition to a confirmed outcome
Unified tracking
Capture eligible events and reconcile repeated delivery
Where it's used
Marketing Intelligence across industries.
Healthcare
Patient calls and messages answered, without adding front-desk staff.
Explore HealthcareEnterprise
Employees and customers talking to your systems in plain language.
Explore EnterpriseOther modules
Add more as you grow.
Support
Answer every student and customer question on web and WhatsApp, with a hand-off to staff when it matters.
Learn more about SupportKnowledge
Your policies and records, searchable in plain language, with every answer cited to its source.
Learn more about KnowledgeVoice and Reception
A receptionist on your phone lines and front desk that answers in Urdu and English and never misses a call.
Learn more about Voice and Reception