Sadiq Qasmi
Co-founder, CEO & CTO
Sets product direction and leads engineering. Background in retail e-commerce architecture and large-scale operations across South Asia.
- Product & Engineering
- AI Platform
- Enterprise Architecture
Leadership
Built by operators. Run by experts.
EASM was started by people who had felt the pain firsthand: stitching together POS, ERP, ordering, and support systems across multi-outlet F&B and retail businesses. Our leadership combines that operator instinct with deep platform engineering.
Nabeel Tariq
Co-founder, COO
Runs operations and customer delivery. Years of experience scaling F&B and retail back-office systems in Pakistan and the Gulf.
- Operations
- Customer Success
- Regional Expansion
Where we focus
Engineering & AI
Sovereign AI layer, in-house RAG pipeline, and high-availability multi-cloud architecture.
Product Strategy
Translating complex enterprise workflows into a single, unified data model.
Global Operations
Local delivery teams across Pakistan, UAE, and Saudi Arabia.
We build the operational backbone we always wished we had: one platform, every workflow, designed for the realities of regional enterprise.EASM Leadership